THE QUIETEST SHOW ON EARTH
Audience Award Winner - SXSW
As an antidote to all the big flashy activations with bands and festivals we made something much quieter. We took 10 people on a hike in the desert and then played them a one off acoustic show from acclaimed artist Andrew Bird. The songs from the show were then sold on iTunes to raise money for the National Parks. This quiet idea made a lot of noise getting a ton of interest in the music press and beyond the normal channels for Nature Valley.